While marketing is critical for every business, it can also be difficult to address as it often requires investments that are hard to qualify in terms of return. For technology companies, this is a key area where the kormeli team and its extensive marketing experience can help. The lack of expert and experienced talent means that the typical marketing department is focused on execution, while the important areas of market management, market strategy, messaging and positioning are, by and large, neglected. Although it’s common for many early-stage companies to have some product management skills inhouse, they often lack a set of rigorous and proven processes for managing product direction and achieving product release objectives in a timely and cost-effective way. The executives at kormeli, however, offer the kind of marketing experience that allows companies to deploy best practices in the areas of market management, product management, product marketing and marketing communication.